Video lyrics

A new fun way to share videos, with music and lyrics! The first video lyrics app made by Musixmatch team in 2014.

My role

Sr. Product Designer

Team

8 people

Date

2014

Duration

6 months

Responsabilities

UX, Research, Design System

Context

During my time at Musixmatch, one of my initial projects was the development of the Clip an app which allows you create (up to) 20-second videos, sync them to a track, and overlay the song’s lyrics. I took on the responsibility of designing the entire end-to-end app experience for its initial launch.. I was supported by a creative studio (Illo) for the creation of the brand identity. This studio helped us in producing a marketing video we used for the official launch. With Clip, our aim was to use Musixmatch's lyrics collection and develop a fresh music experience enriched by the presence of lyrics.

“Lyrics are all about feelings, memories and emotions. They remind us of something and we all connect some songs to our life. We wanted to have an easy way for doing that,”

Max Ciociola, CEO Musixmatch

Brand & Design System

As a Senior Designer, I initiate the process of shaping our iOS app's brand identity and design system by first defining a strong brand strategy rooted in purpose, values, target audience, and unique differentiators. Simultaneously, I explored market trends setting the stage for effective positioning. With a clear idea of our brand strategy I began shaping the foundations of our Design System. This blueprint guided the creation of consistent UI components and patterns. By prioritizing accessible typography and maintaining a cohesive color palette, I enhanced user experience.

Deliverables

App icon
Brand colours
Typography

Iconography
Components
Fonts

Filters colours
Marketing assets
App Store assets

Solution

We introduced a brand new experience for music enthusiasts and lyrics lovers. The app was centered around a feed with all videos shared by users, a personal profile and a section to create a new video. Users were able to select a font, colour and the lyrics part for their videos..

Landing page

I was responsible for creating marketing assets for multiple channels, including a landing page. The inspiration for this page was drawn from the promotional video created by the creative studio, Illo.